Allegheny West Magazine publishes four editions. Our Moon and Montour editions are mailed on the odd months while our West Allegheny edition is mailed on the even months. Our Cornell edition is mailed quarterly. Each edition is direct-mailed to every single home and business in their respective school district and editions are generally in homes by the second to third week of the month. Throughout the year, several editions also contain special sections. In May and June, we publish a special Summer Fun Guide with a comprehensive listing of fairs, festivals and other fun things to do around the area. In August and September, we publish our Back-to-School edition with tear-out calendars listing athletic and academic schedules. In November and December, we publish a holiday guide with holiday-related happenings taking place in the area.
|Months||Editions Published||Special Sections||Deadlines|
|January||Moon - Montour||Dec. 15|
|February||West Allegheny - Cornell||Jan. 15|
|March||Moon - Montour||Feb. 15|
|April||West Allegheny||March 15|
|May||Moon - Montour||Summer Fun Guide||April 15|
|June||West Allegheny - Cornell||Summer Fun Guide||May 15|
|July||Moon - Montour||June 15|
|August||West Allegheny - Cornell||Back to School||July 15|
|September||Moon - Montour||Back to School||Aug. 15|
|October||West Allegheny||Sept. 15|
|November||Moon - Montour||Holiday Guide||Oct. 15|
|December||West Allegheny - Cornell||Holiday Guide||Nov. 4|
We offer discounts for advertisers who commit to purchasing at least three ads in a 12-month period. Our biggest rate discount comes with commitments of 13 to 18 ads. No matter how many ads you choose, for every three ads purchased that are 1/6-page or larger, you get either a Learning Curve or New in Town article.
Here are some different ad packages if you’re looking to get started. Ads and articles can be placed in any edition of your choice and we are happy to offer free ad design with your ad purchase:
In addition to ad placements, we also offer numerous opportunities for advertisers to submit editorial to our publications. We can even help write some of these articles. The two most common types of editorial that we run for advertisers are New in Town and Learning Curve articles. New in Town articles are generally used to introduce readers to a new business but can also be used to announce a new location, service, employee or rebranding. Learning Curve articles are educational pieces of editorial that inform readers about an aspect of an advertiser’s industry. The purpose of the Learning Curve is to establish the advertiser as an expert in their industry and segue to their services.
A New in Town article is an extremely effective way of introducing your business to our readers. This special package gives you a full page at half the price. We help you put an article together, which both announces the opening of your business and lets readers know a little more about you and your services. It’s our way of saying “Congratulations!” Though New in Town articles are generally for businesses that recently opened, they can also be used to announce a new service, staff member, rebranding, new location and more.
This special package comes with either a 1/6-page or 1/4-page ad that runs alongside the article in one edition. Between the two, you get the entire page, so it’s up to you if you’d rather have a larger ad or a larger article. New in Town articles are generally around 450 words and feature one to four photos. They also tend to get a great response from readers. Here’s what some business owners have said about the response that their New in Town articles have gotten in Allegheny West Magazine:
Dear Mr. Hughey,
Thank you for publishing a New in Town article about my family’s 50-year involvement in the North Fayette housing scene. The response has been terrific. You have a very powerful advertising tool. Many customers stopped by to see our ranch home products after reading your article.
Keep up the good work!
Dan, Sandy and Tyler Hall, High Tech Housing Inc.
Paradise Paws LLC has “pawsitively” hit the jackpot with our advertising in Allegheny West
Magazine. As a new business owner, I always ask my new clients how they learned about Paradise
Paws. Time and time again, the response is, “I saw your ad and read the New in Town article about
your business in Allegheny West Magazine!” We continue to advertise each month and the phone
Thanks, Doug Hughey and Allegheny West Magazine!
Donna Belas and Jennifer Kuzma, Paradise Paws
We’ve had a great response from the article with a lot of great comments and people stopping by the shop. Thank you!
Mark Rozum, Black Dog Wine Company
Your magazine rocks. For the past two weeks every single person who has come through our door said they saw the article in the magazine. We’ve even had people coming in all the way from the South Hills who saw it. Thank you so much!
Amy DiClemente, Bobby D’s Burgers and Barbecue